Since 1967, Valencia College has served Central Florida by helping students achieve success in the classroom, their careers, and their lives. The present brought a problem: a decline in student engagement on campus as a result of the virtual learning shift. There was a need for a mascot to foster school spirit, create a sense of community, and extend the college’s brand identity. ‍ The mascot we developed needed to reflect the characteristics of Valencia College students: strength, resilience, determination, perseverance, and the ability to overcome challenges. Our team was tasked with designing a mascot that would be genderless, unique to the Florida college system, and integrate with the existing brand, color, and identity elements.