Journey to Clean

Creating a Campaign Site

DESCRIPTION


This project was a team collaboration from my time at Prologue, The client wanted a campaign site to promote their new initiatives of clean & eco-friendly travel. We had to come up with a brand identity for the site apart from U.S Travel’s current brand to create a new feel.

ROLE


Illustration (Icons)

Web Design

Strategy

Donyelle (Web Design & Art Direction)

Daniel Betts (Web Design, Art Direction, Senior Lead)

Jess Kemp (Head Director)

Jacquelyn Newmark (UI/UX Designer)

Jermey Tani (Web Developer)

CREDITS



Me & the team came up with colors, typography, iconography styles. & we searched for inspiration for websites. We then came up with a moodboard to showcase to the client. The client chose the second moodboard.


Since 1967, Valencia College has served Central Florida by helping students achieve success in the classroom, their careers, and their lives. The present brought a problem: a decline in student engagement on campus as a result of the virtual learning shif

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Prologue Rebrand

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HLC